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Workers Crave Home Comforts as Autumn Draws In

As the evenings begin to get darker and the weather takes a turn for the worse, many of us change the food that we eat
Health, Lifestyle - 1 September 2010   Download IconContent available for download:  
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  News Hooks:

Latest research shows that 68% of us admit to missing home comforts when we are overworked and just a three-degree shift in temperature means 50% of us chose to change the food that we eat.

Research reveals that many of us are returning to the brands we remember from our own childhood, mimicking the purchasing behaviour of our parents. Having recently been named the nation’s most comforting soup, this year Heinz Cream of Tomato Soup also celebrates its 100th birthday.

Since 1910, an estimated 8.2 billion cans of Heinz Cream of Tomato Soup have been sold, using an estimated 45 billion tomatoes in the process. If all the tins sold were stacked, they would reach to the moon and back.

. Introduction:

As the evenings begin to get darker and the weather takes an autumnal turn, many of us will begin to stock up on comforting foods that remind us of our childhood and provide us with the warm glow of home. After recently being named the nation’s most comforting soup, Heinz Cream of Tomato soup has more than one reason to celebrate this month as it also reaches the ripe old age of 100. Since its beginnings in 1910, an estimated 8.2 billion cans have been sold and an estimated 45 billion tomatoes have been used, producing enough tins to reach the moon and back.

So, why do traditional brands provide so much comfort?

Joining us to discuss this further is Robert Opie from the Museum of Brands.

. Suggested Questions:

What does the research reveal about home comforts in our area?

Why are so many of us returning to familiar brands from our own childhood?

Why is comfort food so important?

How is Heinz Cream of Tomato Soup celebrating its 100th birthday?

What makes a good brand survive?

Where can we find out more information?