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UK City Breaks Reach Peak Popularity As 90% Of Brits Fear Holidaying Abroad

People in the UK are increasingly turning to city breaks as a cheaper alternative to holidaying abroad. 90% said they still have concerns about travelling overseas.
Leisure - 25 May 2011   Download IconContent available for download:  
Audio | Interview with Jenni Trent Hughes| Login to Download

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Almost a quarter (23%) of UK adults said they were planning on going on a city break in place of an annual holiday abroad in 2011. Two thirds said they were planning a city break in order to save money, but a sentimental 13% said they wanted to revive childhood memories of holidaying in the UK.

Nine out of 10 UK holidaymakers still worry about travelling abroad. Despite traditionally being about getting away from it all, holidays abroad are still ranked over a tenth of the way towards maximum stress levels in the accepted ‘Stress Scale’– a rating higher than Christmas!

Nearly two thirds (60 per cent) of respondents said the main reason for going on a city break would be to embrace the history and culture. More than half of people would like to take a city break in May, opposed to a quarter of adults preferring to go during April or October. The most popular UK destination to visit on a city break was Edinburgh, followed by London and Brighton.

. Introduction:

From booking flights, hotels and transfers to packing suitcases and locking up the house – holidaying abroad can often cause a lot of stress for people who just want a relaxing break. Nine out of ten UK holidaymakers worry about travelling abroad, so it comes as no surprise that almost a quarter of Brits expect to go on a city break in place of an annual holiday abroad this year. The main reasons people are choosing to take a British city break is to embrace the history and culture and to have a positive impact on their relationships.

So what history and culture does the UK have to offer and how are these types of breaks making our relationships healthier?

Joining us to discuss this further is Jenni Trent Hughes, a Life Coach and Relationship Expert.

. Suggested Questions:

So what does the research reveal about attitudes towards city breaks in our area?

Why are so many people planning to take a city break this year instead of going abroad?

What are the main reasons for going on a city break?

Can a city break really be relaxing?

What does the UK have to offer when it comes to history and culture?

How can a short break improve the strength of our relationships?

How can you keep costs down?

Where can our listeners find out more information?