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Introduction:
TV's 'The Biggest Loser' Trainer Rob Edmond Whips the Nation Into Shape
With £37 million pounds spent on unused gym memberships every year – it appears most of us require a little more inspiration to convert our motivation into habit.
Health
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1 February 2012
Content available for download:
Audio |
Interview with Rob Edmond, Denise Armstrong and Juilette Kellow|
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News Hooks:
Wasted gym membership is costing us a fortune with Brits spending an estimated £37 million a year on unused memberships: - we’re offering you one of television’s most famous (and strictest!) trainers to help your listeners get trim and lose weight the healthy way, and without spending their life savings.
Two thirds (64%) of people in the UK say they’re average or below average when it comes to keeping themselves healthy, but as we officially enter Valentine’s season, there are plenty currently trying to shed pounds.
Rob can help get your listeners into shape ahead of February 14th without damaging themselves or their wallets, inspire those of us that have given up our January resolutions to get fit, AND, give inspiration to keep trim all year round.
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Suggested Questions:
What does the research show about our attitudes to staying healthy in our region?
Why are big dates throughout the year good trigger points for losing weight?
So what is the key to real success?
What are your top tips for getting to and maintaining your ideal weight?
Where can our listeners go for more information?
