IMN Content - Lifestyle and Consumer Content

Sally Gunnell Comments On The Changing Face Of Our Traditional Holiday

Holiday culture is evolving as the traditional holiday no longer appeals to the modern, money savvy Brit.
Leisure - 23 September 2011   Download IconContent available for download:  
Audio | Interview with Sally Gunnell| Login to Download

You are missing some Flash content that should appear here! Perhaps your browser cannot display it, or maybe it did not initialize correctly.

  News Hooks:

A new report has revealed that holiday habits are changing with one sixth of people looking to combine different holiday types into their main break. The news follows findings that nearly one in five of Brits had no holiday in 2011 and just over half have no holiday plans for the rest of the year, despite the October and Christmas breaks coming up. Under 24 year olds are hit the hardest, with nearly a quarter of them not having a single holiday in 2011. Of those who have scaled back their holiday plans, over half state the decision is related to uncertainty over jobs and the economic climate.

Current holiday habits show that almost half of Brits choose a beach break and 30 per cent a city break, but research demonstrates an emerging trend of ‘combination holidays’ to cram more experiences into one cost saving break. As for those opting for combination holidays, the biggest reasons were to save money (55 per cent) or get the best possible value from their holiday spend (23 per cent).

Combing holiday elements is most common amongst men. More than double the amount of men are looking to add a sports element to a beach holiday and the growing trend of the ‘metrosexual male’ is evident, as more men than women would want to add an additional spa element to a city and beach combination.

. Introduction:

Money savvy Brits are determined not to sacrifice their holidays despite financially hard times and are opting for ‘combination holidays’, a new report from Royal Caribbean International has revealed. The traditional trend of going for an exclusively beach, city or sport holiday is fading fast and the modern Brit is now opting to pack different holiday types into one. With the biggest reasons being to save money and to get better value from a holiday, the way we spend time abroad could look very different next year, as a fifth of holidaymakers are looking to have “two holidays in one” in 2012.

So is the way we choose to holiday changing?

Joining us to discuss this further is Sally Gunnell, former Olympic athlete and busy mum with a family who all want different things from a holiday. She knows the importance of a holiday after a busy and hard working year.

. Suggested Questions:

What does the research reveal about holidaying habits in our area?

What is a ‘combination holiday’?

Why are we seeing this increasing trend of merging a number of holidays into one?

How does this trend vary across gender and age groups?

Is it really possible to have a holiday that combines all the elements in one trip?

What advice would you give to someone who is looking to make more of their holiday time and get more experiences in one go?

Where can we find out more information