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Rural Regeneration Hope Crushed as Promises for Internet Speeds Not Met

It's been revealed that 4 in every 10 rural households aren't getting the fast broadband the Government said they'd get.
Lifestyle - 20 January 2012   Download IconContent available for download:  
Audio | Interview with Steve Petrie| Login to Download

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There is evidence that our economy could be driven from our front rooms, as latest figures have suggested that working from home is at an all time high, with over a quarter of the workforce sometimes working from home, and 851,000 (3%) Brits working from home full time almost double since 1996. Over a third (35%) have revealed that their ideal job would offer them the option to work from home.
Almost a quarter of people (21%) say their work/life balance is the thing they dislike the most about their job, one in ten (11%) hate their working hours, and for 15% a long commute tops the list of complaints2. Working from home provides solutions to these common workplace gripes, but can also have added benefits, as one in ten (8%) admit to working in their pyjamas whilst over a quarter (27%) have taken a business call in the bath!
However, for people living in rural areas of Britain, working from home is often not a possibility. Almost half (41%) of people living in rural areas are unlikely to receive broadband speeds that meet the Government s minimum target meaning that long commutes and inflexible working hours remain a common problem. The majority of home workers are people who have taken the plunge and decided to set up their own business these people are regenerators for rural economy and slow internet speeds can hold back business growth and development.

. Introduction:

Our economy could get the much needed boost from the comfort of our own sofa, as figures have shown that working from home is at an all time high. Good news for those in cities and urban areas, but what about those in rural areas? Having a fast internet connection is vital to being able to improve the work/life balance and have the option to work from home, but for nearly half (41%) of those living in rural areas don t receive internet speeds that meet the Government minimum target.

So, how can we get the work/home balance right, and just how feasible is it for those in a rural area?

Joining us to discuss this further is Steve Petrie from Skylogic.

. Suggested Questions:

How many people in our area are unable to work from home because of poor or slow internet access?

How can a poor internet service, with limited or slow access, impede someone s ability to work from home?

For the rest of the country there has been an increase in home working what could the advantages of working from home be for people living in rural areas?

What is the solution?

What advice do you have for anyone who is worried about their ability to work from home?

Where can we find out more information?