In these difficult economic times, a new survey has revealed the UK public have been saving up for retirement (42%), potential redundancy (30%) or for a big family holiday abroad (41%). According to the figures, rather than opting for cheap package holidays or city breaks, Brits have been saving for the ‘holiday of a lifetime’.

Almost half of all adults now see holidays as a ‘luxury’, up 10% from three years ago. Fewer than one-in-five adults now see holidays as a ‘right’ or as a ‘necessary spend’ while just over one fifth of adults say that they would cut back on travel if it became more expensive. Value for money has become the rallying call of travellers, with nearly three quarters (74%) plumping for value for money as most important when booking a holiday. However, according to a new report, the over-50’s are most likely to spend their disposable leisure income on travel – rather than the so-called ‘social spending’ of younger generations.

As the country gears up for the Royal Wedding, many will be looking forward to the additional bank holiday that allows Brits to acquire 11 consecutive days off – using just three days holiday. Some are choosing to take advantage of the extra long Easter Break by booking a trip abroad next month in April as opposed to the stereotypical summer holiday - citing cheaper flights, accommodation and increased availability.