The digital age is leaving Britain in danger of locking away its memories and family milestones on memory cards, hard drives and mobile phones – with latest research showing how 8 out of 10 of us are keeping our pictures on PCs and three quarters of Brits aren’t printing photos anymore.

However, the enduring value families place on capturing special moments in their lives through photographs has clearly not been lost with over a quarter (28%) of people owning a digital camera and a fifth (21%) using mobile phone cameras to make sure important events are not missed.

It’s clear that for Brits, sharing the traditional photo album and treasuring milestones with loved ones remains significant; especially as latest figures show that one in ten (9%) of us believe that our camera phone is an essential part in how we interact and communicate with friends and family and for every four photographers, there is one (25%) who still prints photos to keep in an album.

As photography is evolving, the way we experience and document our lives is ever changing. Today, we are the photographer, editor and publisher of our memories and as a generation who experiments with technology, it’s clear that there are no boundaries with what we can do when it comes to photography.