When do you get that nagging feeling of constant hunger? That feeling when you find yourself unwittingly lured to the snack cupboard or the fridge, at the mercy of an impossible-to-resist food craving. At 5:41PM, that’s when!

Dubbed as the ‘Hungry Moment’, research out today can confirm that Brits feel the hungriest at 5:41PM over any other time of the day, once lunch is well and truly digested but dinner seems a long way off. Even with it taking Brits as little as 15 minutes to cook dinner, nearly nine in ten of us are so ravenous at this time (88%) that the thought of nibbling cheese from the block (14%), polishing off the last slice of ham (26%) or just eating anything we can get our hands on while we wait for dinner (54%) has never been more appealing.

With over a third of us thinking about food at least once an hour (37%) it is no wonder that that we are driven to pre-dinner snacking to curb our hunger. Taking influence from the Spanish, ‘Fridge Tapas’ – grazing on cheese, meats, breads and olives, is becoming a daily part of our snacking routine – putting our stomachs (and minds) at ease!