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Many Britons are still not protecting their skin effectively, despite over 100,000 people being diagnosed with skin cancer in the UK each year1. Malignant melanomas are the least common but most serious type of skin cancer, with more than 11,000 cases diagnosed each year2. This figure, which is constantly rising, is set to double between 2000 and 2015 in countries where the majority of the population has white skin, according to a new report3, while it is also expected that further depletion of the ozone layer will cause more skin cancer cases in the future4.
Research has shown that one in 10 (13%) Brits are not using sunscreen at all, even on holiday abroad, and a quarter (26%) say they burnt their skin here last summer1. In the UK, UV radiation is most intense in summer from 11am to 3pm and it is recommended to limit exposure to the sun during these times2. Even on overcast skies, 30-40% of UV will still penetrate through cloud cover. For example, if half the sky is covered in clouds, 80% of UV still shines through5.
Over a third of male cases arising on the trunk of the body, particularly the back; while the most common site for females is on the legs. Latest statistics show that 6,183 cases of malignant melanoma were diagnosed in women and 5,584 in men in the UK2. Nearly half (47%) of men never use sun protection compared to one in five (19%) women. Furthermore, almost half of those who do not use sun protection believe that the sun ‘is not that strong' and cite this as their reason for not using it.