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Nicola Adams Inspires a Generation As Women's Boxing Popularity Soars

The ‘Adams effect’ has inspired a quarter of women to take up boxing since the London 2012 games with 28% of men and 24% of women feeling more positive about the sport, having initially felt ‘uneasy.’
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  News Hooks:

Watching Nicola Adams win a gold medal in this year’s Olympic games has inspired a quarter of women to take up boxing and has changed public attitudes towards the sport, new figures reveal today.

Despite this summer marking the first encounter with women’s boxing for three in four of us, the ‘Adams effect’ has caused 28% of men and 24% of women to feel more positively about the sport, admitting to feeling uneasy about watching it before London 2012.

With such a fascinating history; from the bare-knuckle fighting of the eighteenth century to its official sanction in Britain during the late 90’s, a boost in the sports profile has stimulated a surge in its popularity, indicating the social acceptance of women in boxing.

. Introduction:

Nicola Adams’ beaming smile when presented with her Olympic Gold medal was undoubtedly one of the most memorable snapshots of the games. And today the profound effects of this win have been revealed, as a quarter of women say they have been inspired to take up the sport since the summer.

So with ‘Fight Club: A History of Violence’ set to debut tonight on Yesterday at 9pm, what is the story behind the sport and what does the future hold for women in boxing?

Joining us to discuss this further is Naomi Gibson, an ABA boxing coach, Personal trainer and founder of Girls In Gloves- a women only boxing fitness company.