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New Study Reveals Men More Easily Distracted on the Road

New research has found that male drivers are more easily distracted whilst driving, with 1 in 5 men admitting a distraction caused their car accident compared to only 17% of women.
Finance, Lifestyle - 31 March 2011   Download IconContent available for download:  
Audio | Interview with Dr Nick Reed and Vicky Perry| Login to Download

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  News Hooks:

New research shows that male drivers, especially young male drivers, are twice as likely to be distracted by an attractive passenger than female drivers and over one in ten men admit that an attractive passenger is detrimental to their driving.

These findings are also supported by an observational car simulator study conducted by Transport Research Laboratory, which found that young male drivers become over-confident behind the wheel when they have pretty female passengers in the car. Moreover, claims statistics show that costs arising from male car accidents cost as much as 55% more than claims by women, with young men being more prone to prangs.

Conversely, women are more preoccupied with what their passengers think about their driving skills, with 26 per cent admitting to worrying about this. They are also far more likely to be distracted if it’s their mum rather than their boyfriend in the passenger seat.

. Introduction:

New research has backed up theories that the male libido could be one of the reasons why more men than women are involved in car accidents. Young male drivers are twice as likely to be distracted by an attractive passenger; findings which have been supported by a study by the Transport Research Laboratory and claims statistics show that costs arising from male car accidents cost as much as 55% more than claims by women.

So why are male drivers getting so distracted?

Joining us to discuss this further is Dr Nick Reed, from the Transport Research Laboratory and Vicky Perry from Direct Line.

. Suggested Questions:

So what does the research reveal about drivers in our area?

How does having an attractive passenger in the car impact on male motorists' concentration?

Do distractions really cause accidents?

Why are men, in general, more prone to prangs than women?

What do women get preoccupied by when they are driving?

Where can we find out more information?