Following the England football team’s disappointing performance at this summer’s World Cup, new research reveals an interesting shift in the

attitude of men across the UK. More men would prefer to be a fashion designer and start their own label, like Oasis front man Liam Gallagher’s ‘Pretty Green’ (31%), than would elect to don the Three Lions shirt for England’s national team (25%).

While it was once sport, DIY and pubs dominating male conversation, 25% of men now admit that they are more likely to discuss fashion with their friends, seek style-conscious girlfriends (rather than WAG wannabes), and consider the likes of Paul Smith and Vivienne Westwood as more positive role models than the Prime Minister and Prince Charles.

Just 36% of men would consider dating a women with ‘bad’ or ‘cheap’ dress sense and men now know their fashion icons, revering the style of fashion icons such as Cheryl Cole (43%) and Emma Watson (19%), over the likes of Jordan (5%) and Alex Curran (7%). The research also reveals that British men topped the list of Male style icons, with David Beckham now being seen as more of a fashion icon than a footballing hero. Daniel Craig and Jude Law followed Becks, trumping more traditional icons such as Jeremy Clarkson and Wayne Rooney.