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New Research Reveals Fear of Domestic Failure Fuels Throwaway Society

New research reveals that whilst we’re trying harder to prolong the lifespan of our home appliances, when they do break, we worry about the cost
Finance, Home - 22 September 2010   Download IconContent available for download:  
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  News Hooks:

New research reveals that 71% of us have had a home appliance break within the last three years and more than a third (34%) currently have at least one broken appliance at home. The most common reaction when something breaks is concern over how much the problem will cost us to fix (35%).

69% of us say that due to the recession, we now try harder to look after our household appliances to increase their lifespan, with the most inconvenient appliance to breakdown after the warranty has run out, being our washing machine. Yet, when something needs fixing, 69% of people do not do it straight away, despite 26% admitting they get a sense of achievement from fixing things themselves.

77% of women and 55% of men would throw a small appliance away if it broke and cost less than £100, with 60% saying that we aren’t confident enough that we could do the repair or that we didn’t know where to get the spare parts from.

. Introduction:

This DIY Week (20th – 26th September), many of us will easily identify with new research revealing that over a third of us currently have broken appliances cluttering our homes. In fact, the majority of us have had at least one piece of equipment breakdown within the last three years. We admit that we’re trying harder to look after our appliances, and we like the idea of being able to fix them ourselves, yet when they do break, many of us lack the confidence to get our hands dirty. Instead, we’re left worrying about how much the problem will cost us to fix. The majority of us admit we’d throw away inexpensive items and buy a replacement, despite there being more information and parts available than in previous years.

Why, in times of austerity and easily accessible DIY information, aren’t we repairing more of our broken items?

Joining us to discuss this further is, DIY Expert, Matthew Henton from eSpares.

. Suggested Questions:

How many people in our area have had an appliance break over the past three years?

What does the research show about how gender impacts on our willingness to fix broken appliances?

What are the main incentives for people to think more about fixing items rather than discarding them?

Why are some people still reluctant to attempt fixing their broken appliances?

What tips and advice do you have for anyone who would like to learn how to safely fix household items?

Where can we find out more information?