Latest figures have shown that in Britain there are now 1,149 species of plant, mammals, birds and insects under threat from climate change and human activity. The rate of extinction has increased dramatically over the past 400 years, and is directly related to the increase in the human population. 80% of Brits admit that they worry about changes to the countryside and the loss of native animals and plant life, but half of people do not think there is anything they can personally do to protect the wildlife.

At least one species becomes extinct in the UK every year, making it important to protect our nature and the icons of our wildlife culture. Red Squirrels are under threat from their grey cousins, who were introduced from North America in the late 19th Century and are bigger, more aggressive and disease ridden.

Red Squirrels are at significant risk and their numbers are rapidly decreasing; there are now only around 140,000 red squirrels left in the wild in small pockets throughout the UK. The Red Squirrel Survival Trust, supported passionately by Prince Charles, works tirelessly to introduce new colonies and sustain the pockets that are surviving today. Today a new campaign is being launched by Eat Natural to help support and protect Red Squirrels throughout the UK.