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The Gastronomic Experiment: Developing A Tea And Toast Palette

With 81% of Brits claiming that toast is their favourite breakfast and 165 million cups of tea drunk every day - it’s safe to say that tea and toast were made for one another.
Food & Drink, Leisure - 28 October 2011   Download IconContent available for download:  
Audio | Interview with Trevor Mordaunt and Susy Atkins| Login to Download

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  News Hooks:

Cheese and wine, fish and chips and Ant and Dec - some things in life are simply meant to go together. Tea and toast is no exception and this week a pioneering investigation to discover the ‘perfect partners’ has been launched, with a mission to discover the nations best tea and toast matches! With 81% of people claiming that toast is their favourite breakfast and 165 million cups of tea drunk every day in the UK - it is clear this is a match made in heaven.

The gastronomic experimentation has used extensive taste testing methodologies to determine what flavours complement each other the best. A variety of breads ranging from grainy, nutty earthy or sweet were teamed with tea flavours of varying strengths be it green, zesty, smoky or spicy. Whatever your preference, you can be sure the perfect taste combination has been established.

But why, when this simple pairing is clearly the nation’s favourite, are most of us prepared to toast the same bog standard loaf and brew the same cuppa every single day? With flavour experimentation encouraged at the moment and cooking very much in vogue, why aren’t we branching out more at breakfast? A brand new App is being launched to help people on there personal mission to finding there very own perfect match!

. Introduction:

Life is full of things that are meant to be; fish and chips, Ant and Dec and winning in the popularity stakes - tea and toast! This perfect combination has proven to be the most popular breakfast option for us Brits and a unique new investigation into finding the ‘perfect match’ has taken place this week. Be it nutty, sweet, zesty or spicy – a range of ideal combinations have been discovered whatever your preferred flavour.

So what was the inspiration for the mission in the first place and how were these complementary combinations worked out?

Joining us to discuss this further is Trevor Mordaunt, The Savoy’s resident tea guru and Susy Atkins, a wine writer with a delicate taste for the finer things in life…

. Suggested Questions:

What has the research revealed about tea and toast habits in our area?

What was involved in the mission to discover what the perfect tea and toast combinations really are?

What did the taste tasting reveal as the ‘perfect partners’?

What inspired the mission to find out about what makes different types of tea and toast are the perfect partners?

What advice do you have for listeners who wan to find there perfect Tea and Toast match?

Where can our listeners go for more information?