New research suggests that football fans are struggling to keep up with the ever increasing costs of match tickets and merchandise. With the new Premier League underway, only 3% of supporters intend to watch this year’s matches live at the ground with the majority choosing to watch the games from the comfort of their own home. The average Premiership adult ticket price has risen over the last five seasons and many fans are finding that going to football games is a luxury they cannot afford, especially with the added expense of travelling to away games.
So how can football fans cope with the ever increasing costs of being a loyal supporter?
Joining us to discuss this further is Steve Powell, Director of Campaigns for the Football Supporters’ Federation.