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Chocolate Set to Boost Couples' Mood and Libido This Valentine's Day

The most romantic day of the year is on its way, but research suggests that Brits are being turned off by their partner’s lack of romance for Valentine’s Day
Food & Drink, Health, Lifestyle - 9 February 2011   Download IconContent available for download:  
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  News Hooks:

With Valentine’s Day on its way, research suggests a huge number of Britons are turned off by their partner's lack of romance. Nearly half of women and more than a third of men believe their partner could be more romantic. Moreover, new research reveals that 7 out of 10 people are too tired for sex, with two thirds admitting they only have the time and energy to make love on the weekend.

An estimated £348million will be spent on chocolate around Valentine’s Day, which comes as no real surprise considering nearly everyone in the UK enjoys chocolate, with only 3% of Brits claiming that they don’t really like it. It came to the UK around 1650 and even though it was once regarded a health sin, it is now considered by some experts to boost endorphins, contain high-levels of antioxidants and also has the reputation for being an aphrodisiac.

Nowadays 7% admit they have to eat chocolate every day, 13% always keep an emergency stash and 31% say that once they've started a bar, they have to finish it. Over a third (36%) eat chocolate to satisfy a craving, but on average women crave chocolate a lot more, with 49% of women admitting to craving chocolate compared with 7% of men.

. Introduction:

The most romantic day of the year is on its way, but research suggests that Brits are being turned off by their partner’s lack of romance for Valentine’s Day and many couples even claim that they are too tired for sex. Chocolate has long been heralded the quintessential Valentine’s Day gift and perhaps this year it can be used to spice up this romantic day with its mood boosting qualities and aphrodisiac tendencies!

So, will a simple box of chocolates suffice this Valentine’s Day?

Joining us to discuss this further is Paul Da-Costa-Greaves, a trained chef and expert in alternative therapy from Feeding Your Imagination.

. Suggested Questions:

What does the research reveal about chocolate habits in our area?

Why do you think people love chocolate so much?

In your opinion can chocolate get any better than it already is?

Does chocolate make people feel good?

What advice have you got for anyone who is stuck for gift ideas this Valentine’s Day?

Where can we find out more information?