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Dr Christian Jessen Asks: Can Brits Cope Without Caffeine?

New research reveals that nearly a quarter of Brits rely on a cup of coffee to get them out of bed every morning!
Celebrities, Food & Drink, Health - 28 February 2011   Download IconContent available for download:  
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  News Hooks:

New research reveals that on average almost half of Brits (48%) confess they press snooze on their morning alarm more than 5 times a week at this time of year, with 21% looking to their cup of coffee to get them out of bed every morning.

Feeling alert in the morning is crucial as more than a third (36%) admit to making mistakes if they don’t feel completely awake. Moreover 53% encounter a lack of concentration and 37% experience a lack of productivity, with 44% even admitting to feeling unfriendly if they are not alert.

More than one in four people regularly go to work tired and unrefreshed, with half of employees dragging themselves into work feeling overtired more than 20 times a year. One in five workers admits to calling in sick due to a lack of sleep and tired workers are costing UK businesses £1.6 billion a year in sick leave.

. Introduction:

Despite the mornings getting brighter, new research reveals that many Brits look to a cup of coffee to get them out of bed and put a spring in their step this time of year. We’re all guilty of pressing the snooze button when we’re too tired to wake up, but feeling alert in the mornings is proving more and more crucial, especially for those of us getting up for work. Many of us admit to making mistakes, lacking concentration and even calling in sick if we are too tired to function, which is costing businesses billions in sick leave and productivity.

So does a cup of coffee really put a spring in our step and make us more alert in the mornings?

Joining us to discuss this further is celebrity doctor, Dr Christian Jessen.

. Suggested Questions:

What does the research reveal about sleeping habits in our area?

What kind of problems do people encounter if they do not feel alert in the morning?

How can people ensure that they feel more alert and productive in the morning?

What are the main benefits of coffee consumption?

What are the down-sides of consuming too much coffee?

Where can we find out more information?