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Sophisticated Female Football Fans Take On Beer Guzzling Men as World Cup Fever Kicks Off

While men and women are united in their hopes for success this summer, it seems they are divided when it when it comes to how they celebrate.
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  News Hooks:

World Wine Week this year coincides with preparations for the World Cup and latest research reveals that the number of women watching football is rising with one in five women (21%) planning to tune in during the 2010 World Cup.

Women buy eight out of every ten bottles of wine drunk at home and claim a glass of wine or sparkling wine is their favourite pick-me-up after a bad day. Despite the research suggesting that women are more likely to be watching the World Cup, only 13% of British women would choose to celebrate (or commiserate) with a traditional beer, with a third seeing it as ‘manly’.

Research also shows that women are swapping lager for wine or sparkling wine, perceiving it as a more sophisticated tipple as 69% of women believe that they feel relaxed or sophisticated with a glass of cava in their hand.

. Introduction:

This World Wine Week (10th - 17th May 2010), we consider whether, in the lead up to the World Cup, the image of this bastion of masculinity will need to be re-assessed as more women gear up to watch the big games of 2010. But, despite men and women laying old demons to rest as they agree to watch the footie, women won’t be watching slouched on the sofa surrounded by beer cans and pizza boxes; they want to add their own touches of glamour and fun to the proceedings. Research has shown that women continue to have a different concept of how to toast the nation’s success; rejecting ‘manly’ beers in favour of chic, sparkling wine, more suited to a WAGs glamorous lifestyle.

So will football really become more sophisticated during this World Cup?

Joining us in the studio is Wine Expert from Freixenet, Suzanne O’Hara.

. Suggested Questions:

How many women in our area will be planning to watch the games this year?

Why do you think that women and men have such different views on what to drink?

Why do women prefer to celebrate with sparkling wine?

How can women who dislike football keep themselves entertained this summer?

Why is Cava so popular at this time of year?

Where can we find out more information?