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Plus-Size Fashion Debate Exposes Contradictions

Latest research reveals that despite most women believing larger ladies should be proud of their appearance, the general consensus is still that plus-size women cannot be fashionable.
Fashion & Retail, Lifestyle - 19 February 2010   Download IconContent available for download:  
Audio | Malina Wells and Chantelle Znideric Interview| Login to Download

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  News Hooks:

Latest research reveals that 73% of British women believe size matters when it comes to being fashionable with 75% saying that they do not believe that you can be both plus-size and fashionable.

Research also shows that 90.8% of women strongly believe that larger ladies should be proud of their appearance and should not be afraid of wearing bright colours and fashionable styles but 41.9% also said that it is difficult to find larger-sized clothes in the latest fashions.

Projections suggest that 36% of men and 28% of women will be obese by 2015 and this figure will almost double again before 2050.

. Introduction:

Whether rightly or wrongly, Brits are getting larger and according to women, size matters when it comes to being fashionable. Although the majority of us believe that larger ladies should be proud of their appearance, just under half of larger ladies said it is difficult to find clothing the right size in the latest fashions. This may account for why the latest research indicates three quarters of all women do not believe it is possible to be both plus-size and fashionable.

Why do we believe that larger women should be proud of appearance and still reject the belief that fashion and larger sizes can work?

. Suggested Questions:

What are the attitudes to plus-size fashion in our area and how do we compare to the rest of the UK?

Why don’t we believe it is possible for larger ladies to be fashionable?

Why are there less styles available on the high street for larger women?

What impact do you think the celebrity culture has on plus size women?

What tips do you have for plus-size women who want to be fashionable?

Where can we find out more information?