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New Research Reveals Increasing Dependency on Discount Vouchers

New research reveals the popularity of the discount voucher for bargain hunting Brits. 89% feel that due to the recession, it’s more acceptable to be seen using vouchers now than a year ago.
Finance, Lifestyle - 8 April 2010   Download IconContent available for download:  
Audio | Interview with Jackie Warwick, Director of Operations at Save.co.uk| Login to Download

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  News Hooks:

New research reveals that 84% of us use vouchers when we shop with almost half of us using them at least once a month. 89% of people believe that due to the recession, it’s more acceptable for people to be seen using vouchers now than it was last year and 73% are using them more this year.

We use vouchers most frequently for food shopping (79%) and eating out (47%) although 59% of us have tried to use an online voucher that doesn’t work.

The majority of people (69%) find using vouchers makes them happy with just 5% feeling embarrassed. Only 32% of people would be concerned about their date using a voucher and 75% of people would be happy to go on a second date if their date had used vouchers to pay for the first.

. Introduction:

Since the start of the credit crunch and subsequent recession it is impossible to sit in a restaurant and not notice people clutching their printed discount vouchers in a semi-discreet way. We Brits love a bargain but a new survey reveals the specific attitudes regarding the growing popularity of discount vouchers showing that our embarrassment levels are reducing and their prevalence is increasing.

But would we really be prepared to go on a first date using a discount voucher?

Joining us in the studio is Jackie Warrick, Director of Operations at Save.co.uk

. Suggested Questions:

What does the research reveal about our local attitudes to using discount vouchers?

To what extent do we still feel embarrassed to use vouchers when we eat out?

For what purpose are people in our region using vouchers?

Why do so many voucher codes not work?

How are you expecting their use to change as we enter an economic recovery?

Where can we find out more information?