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New Research Reveals ‘Sifties’ (Single 50s) Are Actively Looking for Love This Valentine’s Day

New research reveals that 91% of single people in their 50s ‘Sifties’ believe there are now more people dating at an older age.
Lifestyle - 10 February 2010   Download IconContent available for download:  
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  News Hooks:

More than a third (33.5%) of over 45s are currently un-partnered and this figure is increasing. New research reveals 43% of over 50s singles are actively looking for a new partner with 55% seeking a long-term relationship.

66% of men and 84% of women over 50 admit it was daunting getting back into dating despite this, 67% say they would kiss on a first date. 51% of women also admit they expect to pay for first date activities but 80% of men will pick up the bill of around £10-30.

91% of over 50s believe that more people are now dating at an older age and the same percentage admit the internet has made dating more accessible for older people.

. Introduction:

More of us may now find ourselves single at a later stage of life but they don’t appear to be letting their age taint their desire to find love. Whilst two thirds admit that getting back into dating at a later age is daunting, they don’t feel alone anymore with more than 90% of over 50s believing there are now more people of their own age now on the dating scene. The vast majority of older ‘singles’ also feel that the internet has made dating more accessible too. However, there are some aspects of dating that remain traditional as 80% of men still expect to pay for activities on a first date and they may well be rewarded with 70% of women saying they’d kiss on their first meeting.

How has dating changed for the over 50s?

Joining us in the studio is Dating Expert, Matt Bushby.

. Suggested Questions:

What are the attitudes to over 50s dating in our area and how do we compare to the rest of the UK?

Why are more people now dating in their 50s?

How has the internet changed dating for older generations?

What tips do you have for anyone thinking about starting to date again in their 50s?

What sort of activities would you recommend for a first date?

Where can we find out more information?