In the countdown to Valentine’s day half of men admit they desperately try to be unique yet flowers remain the most popular gift as they leave it late to organise a gift, sometimes as late as the day before. The majority of women also admit that they’re looking for something original and preferring considerate gestures to lavish gifts. We’ll spend over £1 billion pounds on the occasion but that doesn’t mean we’ll get it right.

The countdown to Valentine’s day has begun, yet 37% of men will leave themselves just a day or two to organise a gift.

Brits will spend over £1 billion on the occasion despite 86% of women saying they prefer considerate gestures to lavish gifts and 67% would appreciate any loving act, as long as it was original.

53% of people believe that Valentine’s day has become over-commercialised but last year the uninspired purchase of flowers rose by 168% despite 50% of men admitting they ‘desperately’ try to be unique.

Why is it so hard to be original on Valentine’s day?