New research investigates what makes a great summer holiday for children aged 5-16 and perhaps surprisingly, getting to spend quality time with Mum and Dad beats computer games, dancing, sunbathing and even holidaying with celebrities. They would also choose to go away with their family rather than a celebrity! Contrary to popular belief, the survey discovered that the youth of today are not merely computer crazed couch potatoes but do still prefer to travel on holiday (60%) enjoying a beach holiday and visiting theme parks as well as having a concern for the environment.
So, what makes a great family summer holiday?
Joining us in the studio is John McEwan, C.E.O of Advantage Travel Centres and Chairman of ABTA.