Latest figures reveal that every year, 30 children between the ages of 0 to 11 years old are killed when travelling in cars, over 7000 are injured and around 400 are seriously injured. In a 30mph crash, an unrestrained child would be thrown forward with a force 30 to 60 times their body weight, injuring themselves, other passengers or more severely being ejected from the car through one of the windows.

Despite changes to the law in 2006 regarding travelling with children, 73% of mothers are still unaware of what the current legislation is and almost three quarters admit that they could be breaking the law without knowing it.

70% of child car seats are still fitted incorrectly with 51% of mums admitting they have no idea how to check if their child seat is correctly fitted. Less than half of parents (49%) are confident about fitting their car seat alone, 11% found it difficult and one in 10 gave up.