Today marks World Water Day - a reminder to the world that too many people worldwide still live without the basic necessity of clean water.

I'm in studio today with Karen Lynch CEO of a unique organisation taking this call to action seriously, Belu Water which has teamed up with WaterAid and pledged to give them 100% of their profits.

Belu Water is the UK's fastest growing ethical water brand and just £15 raised from buying Belu can transform a life in some of the world's poorest countries providing access to a lasting supply of clean water, sanitation and hygiene.

For more information on where Belu is and will be available log onto www.beluwater.org - making this one easy ethical decision can really help transform some of the poorest communities in the world.

Jennifer