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Money Mummies

Posted by Catriona on 28 September 2012

A new report from Llyods TSB into how families are saving has exposed a revolutionary shift in the balance of financial power in the modern household, with women taking a firm grip on the family purse strings, whilst also leading the way in a rising trend of more active financial planning.

The report has uncovered a long term trend towards "money mummies", who are planning and budgeting the family's expenditure, from long term planning, choosing financial providers through to paying the bills.

We're in the studio today with two self proclaimed "Money Mummies", Debbie Bird, editor of Babyworld.com, and Corrine Sweet, a psychologist with expertise in the psychology of money, discussing these two findings.

In these modern times, women are taking control more and more. In fact, by 2012 women are predicted to be making the majority of financial decisions in the household.

Debbie describes this development as almost a natural transition from looking after your family, and that financial management can involve anything from actual banking to seeking out bargain vouchers.

She also takes inspiration from own mother, in terms of budgeting and not spending money that you don't have - and knows t is important to pass these skills down to your own children.

Corinne looks at it from a psychological point of view. Women are very much at the centre of family life, they are the family hub. Any family activity usually stems from the Mother - and so it is a natural consequence that this has translated into family finance. And women's long spoken ability to multi-task certainly comes in handy in this world of multiple accounts and online banking.

More information of this family saving report can be found at www.lloydstsb.com