Today marks the start of National Flea Month... but before you get all itchy at the thought, also kicking off is - duh duh duuuh - the Pet Champions! Much more exciting!

And to both celebrate our pets and to raise awareness of National Flea Month - I'm in the studio with Merial Animal Health & Atomic Kitten and pet lover Jenny Frost...

We're talking about the ways to treat your animal should they become infested with those pesky critters... and research has shown that a shocking 35% of us haven't got a clue how to treat them. Some pet owners think a good bath or comb or even visit to the grooming parlour will solve the problem. Erm, nope.

For anyone worried, there's plenty of information online - check out www.hugyourpet.co.uk. You love your pets, we love your pets – Hug Your Pet is dedicated to cats and dogs and how best to look after them. There’s expert advice, training tips, product recommendations –

And while you're there, upload a photo or video of your furry friend into any of the four Pet Champions categories. There are over £2,000 of cash prizes to be won!

We're going to war against the fleas!!