We're talking about 'Big Data.' Never heard of it? Me neither. But learning about it is fascinating stuff....

The ability of our country's supermarkets, banks and a wealth of other companies to monitor our activity is staggering - and it's serving to benefit us the most.

By using the 'explosion of information' being created by all of us on a daily basis - from sharing photos and videos on social media to shopping online - it's allowing companies and the government to understand us as consumers much better.

This morning Andy Cutler, Director of high-performance analytics at SAS UK is explaining the importance to businesses of unlocking the value of this 'Big Data' so the country can create 58 thousand jobs.