Even though we live in a world that puts huge importance on good looks a new survey shows parents feel growing up learning good social and communication skills is more important to a child's development than being good or looking or even being good with money!

The survey commissioned by Openreach and I CAN, the children's communication charity, shows nearly two thirds of Mums and Dads think their children will struggle to become successful adults if they can't interact properly.

Openreach and I CAN are now calling on all primary schools to take part in their new programme, The Communication Triathlon. Building on the excitement of London 2012 they're encouraging schools to run a series of events intended to boost children's speaking and listening skills.

With the Olympics around the corner - get your kids involved in something fun while encouraging them to improve their communications skills log onto www.communcationtriathlon.org.uk

Jennifer